GALDERMA
Restylane Eyelight global launch
Sector: Aesthetic pharma.
Scope: Global product launch.
Restylane Eyelight is an aesthetic pharma product within the Galderma portfolio targeting the periorbital area - a sensitive treatment category requiring careful balance between scientific credibility, aesthetic outcome communications, and regulatory compliance across markets with significantly different regulatory frameworks.
Charlotte led the global launch communications, working with Galderma's global and regional teams and a team of specialist medical writers, scientific advisors, brand and creative partners.
The engagement included global launch strategy, scientific and medical narrative development, brand and creative work, and coordination across regional Galderma teams and external partners. Global launch assets and market-specific adaptations are in active use post-launch.
Global aesthetics platform
Sector: Aesthetic pharma.
Scope: Global platform launch, multi-market pilots.
Galderma needed a global communications platform for its aesthetics business that would work across markets, brands and audiences while maintaining the regulatory and scientific rigour that aesthetic pharma requires. The work required coordination across multiple geographies, regulatory environments, brand teams and external partners.
Charlotte led the development and global launch of galdermaaesthetics.com, working with Galderma's global teams and a VGC team of specialist partners across strategy, content architecture, scientific narrative, design and digital production. The engagement included brand integration across the aesthetics portfolio and pilot launches in priority markets including Australia and Brazil.
The platform operates as the global communications anchor for Galderma's aesthetics business and continues to be used as the primary digital reference point across markets.
Thermo Fisher Scientific
Global product launches
Sector: Medtech and life sciences instrumentation.
Scope: Multiple global product launches.
Thermo Fisher Scientific is one of the world's largest providers of scientific instrumentation, services and consumables. Product launches in this category require communications that meet the scientific and technical scrutiny of expert end-users (researchers, laboratories, clinical institutions) while supporting commercial growth across global markets.
Charlotte led communications for multiple global product launches across the Thermo Fisher portfolio, working with Thermo Fisher's global and regional teams and a VGC team of scientific writers, technical content specialists, and design and digital partners. The work has supported sustained global product launch activity and the relationship with Thermo Fisher continues across multiple business units.
Expertise France - RESEMBID
Global Campaign- Champions of the Caribbean
Sector: EU-funded development programme.
Scope: Multi-country campaign on resilience, sustainable energy and marine biodiversity.
RESEMBID is the Caribbean OCT Resilience, Sustainable Energy and Marine Biodiversity programme — a flagship European Union development programme implemented by Expertise France across thirteen Caribbean Overseas Countries and Territories.
Charlotte led the "Champions of the Caribbean" campaign, working closely with the Expertise France team and a VGC team of writers, video and content producers, and regional partners. The engagement included strategy, narrative development, multi-format content production, and coordination across the regional partner network.
"This promising, exciting campaign pointedly puts the accent on exactly what matters - the effect of our work on people."
Fabian McKinnon,
Programme Director
Heineken
Risk assessment, contingency planning and crisis communications
Sector: Beverages, regulated industry.
Scope: Risk and contingency capability.
Charlotte led the development of a risk assessment, business contingency plan and crisis communications framework for Heineken, working with Heineken's leadership team and VGC specialists in crisis preparedness and risk communications.
The engagement built the structural and operational capability to respond to crisis and continuity events affecting the business.
