Charlotte Wibäck

Charlotte Wibäck is the founder and principal of VGC. She advises boards, CEOs and communications leaders on reputation, crisis, resilience, life sciences, global health and high-stakes communications in regulated and complex environments.

Charlotte was headhunted to become CEO of the communications agency Animech AB in 2015, which operated as Animech Communications to distinguish it from its technology subsidiary. She acquired the communications business in 2016, when it became VGC.

VGC's life sciences heritage dates to 2000, with experience spanning Galderma, Thermo Fisher Scientific, AbbVie, Beckman Coulter, GE Healthcare, Perrigo and Omega Pharma.

Charlotte's work includes leadership of Galderma's global aesthetics platform, the Restylane Eyelight global launch and global product launches for Thermo Fisher Scientific. She has also led risk assessment, contingency planning and crisis communications for clients including Heineken. For Expertise France, she led communications for RESEMBID, an EU-funded programme across 12 Caribbean Overseas Countries and Territories, including the “Champions of the Caribbean” campaign.

Charlotte has worked across the United Nations system, including WHO, UNICEF, UNDP and UNRWA, in conflict-affected environments, disease outbreaks, post-coup transitions, natural disasters and complex global health settings. Her international work has involved communications where trust, institutional accountability and public behaviour can directly affect operational and population-level outcomes.

Crisis is a thread running through Charlotte's career. Her experience spans international crises and complex emergencies through WHO and the UN system, alongside Swedish crisis preparedness, resilience and information-influence training.

Her credentials include training with the Swedish Armed Forces, Swedish Civil Defence and Resilience Agency (MSB), Psyopsförbundet and Criscom. She is a special advisor to Jordbruksverket, the Swedish Board of Agriculture, and runs crisis communications training for Sveriges Kommunikatörer.

She is often brought in, quietly, when clients are already in a crisis. Much of that work does not get named publicly. 

That is the point.