Services

VGC offers senior strategic communications and advisory services across three connected areas of work. 

Each engagement is built around the specific situation the client is facing. Charlotte Wibäck leads every engagement personally, working with a network of specialists where additional capacity or specific skills are required.

Senior leadership of communications strategy, global programmes and complex launches in pharma, medtech, aesthetic pharma and global public health.

Clients engage VGC when they need experienced senior leadership of work that crosses multiple markets, regulatory environments, scientific and medical narratives, and complex stakeholder groups. Including global product and platform launches, multi-market brand strategy, regulatory and stakeholder communications, medical and scientific narrative development, and the coordination of internal and external teams across geographies.

Recent work led by Charlotte includes Galderma's global aesthetics platform, Restylane Eyelight global launch, and Thermo Fisher Scientific global product launches. Long-standing client relationships across pharma, medtech and global health, including AbbVie, Beckman Coulter, GE Healthcare, Perrigo and Omega Pharma. Public health communications experience across the WHO, UNICEF, UNDP and UNRWA systems.

What clients are paying for is not capacity. It is senior judgment about what the work actually requires, leadership of teams and stakeholders through the complexity, and the experience to know when something is going wrong before it shows up in the data.

Crisis communications, crisis preparedness, reputation management, cyber resilience, and information influence work for organisations facing - or preparing for - complex risk environments.

Clients engage VGC when they are already in a crisis and need experienced senior counsel to stabilise the situation, when they need to build crisis and contingency capability before something goes wrong, or when they are operating in environments where hybrid threat, cyber attack, infrastructure disruption or information warfare are present risks that need to be planned for.

Charlotte Wibäck is trained in crisis communications, crisis preparedness, cyber resilience and information influence with the Swedish Armed Forces, the World Health Organization, the United Nations, the Swedish Civil Defence and Resilience Agency, and Psyopsförbundet. She is a special advisor to Jordbruksverket, the Swedish Board of Agriculture, and has run crisis training for Sveriges Kommunikatörer.

Recent named work in this area includes risk assessment, contingency planning and crisis communications for Heineken. The majority of crisis and risk engagements led by VGC are confidential by their nature and cannot be named publicly. That is the standard for serious work in this category.

Senior counsel for boards, CEOs and communications leaders facing high-stakes decisions where communications, reputation, regulatory exposure or stakeholder dynamics carry significant consequence.

Clients engage VGC for strategic advisory when they are facing a decision where the cost of getting communications wrong is substantial, when they need an experienced external view on a situation their internal team is too close to assess clearly, or when leadership wants senior judgment in the room before a decision is locked rather than after it has gone public.

Engagements typically include board-level reputation strategy, advisory on contested communications decisions, advisory during organisational change or transformation, and senior counsel on communications team structure, hiring and capability. Strategic advisory work is structured as retained counsel rather than project work, with scope agreed at the outset and adjusted as situations evolve.